Coinbase has built the world's leading compliant cryptocurrency platform serving over 30 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy, and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning. Second, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

Read more about our values and culture here.

Coinbase Custody is the world’s largest and fastest-growing crypto custodian. We’re reimagining financial services and pushing the boundaries of how institutional investors interact with crypto networks. We’re looking for a strategic, hands-on product marketing manager to build and lead Coinbase Custody’s marketing strategy. You will work closely with our sales, product, and support teams to generate top of funnel demand and build compelling messaging across the client journey for high-profile institutions. As you define a marketing playbook, you’ll bring an analytical lens to understand how your efforts are driving growth. Finally, you will join a small but passionate team dedicated to building an open financial system for the world!

What you’ll be doing:

  • You will own the development and execution of Coinbase Custody’s marketing strategy.
  • You will be the voice of the customer and an expert on current and future Coinbase Custody clients to inform product messaging, brand differentiation, marketing content, and external comms.
  • You will execute multiple aspects of product marketing; from branding and positioning to targeted outreach and strategy, education and engagement campaigns, events and communication.
  • You will work cross-functionally with product, design, brand, communications, support, etc. to build our pipeline, push forward ongoing sales, and launch new products.
  • You will think big about the future of crypto and how you can bring institutions into the cryptoeconomy more quickly.
  • You will measure and report against the performance of product marketing initiatives.

What we look for in you:

  • You have 7+ years of Product Marketing Management experience with a focus on B2B or institutional finance.
  • You are scrappy and enjoy transforming ambiguity into clear, actionable next steps.
  • You clearly articulate the essence of products and the value they create and can distill deeply technical topics for non-technical audiences.
  • You can develop strategic positioning, a strong messaging hierarchy, and effective content strategy plan.
  • You’re execution focused with a bias toward action, a great collaborator and master disambiguator/simplifier; you never stop pushing towards clarity and delivery.
  • You can manage a budget and clearly measure the performance of your marketing efforts.

Nice to haves:

  • You have crypto experience and a knowledge of the institutional crypto market.
  • You have experience working on a global product.

Coinbase is committed to diversity in its workforce and is proud to be an equal opportunity employer and to review all of our job postings to minimize biased language. Coinbase does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Coinbase will also consider for employment qualified applicants with arrest and conviction records in a manner consistent with San Francisco’s Fair Chance Ordinance and similar local laws.