Communications Director
Our mission is to produce a fair and stable money for the world. This is an immensely challenging endeavor at the intersection of technology and human factors.
The US Dollar is one of the most trusted brands ever created, and we think it would be unwise to lose sight of this in bringing a new store of value onto the blockchain. Trust is at the center of our effort, and whether it’s eliminating the need for trust where possible, or repeatedly earning it where necessary–we intend to communicate our efforts clearly and sincerely. This is a high impact role.
We’re looking for an experienced Communications Director who can craft, promote, and evangelize the Ampleforth message in the media, and beyond. Our ideal candidate loves to tell great stories, has established relationships with key writers and influencers who cover digital currency/finance/economic news, and is a go-to source of information.You have your finger on the pulse of the cryptocurrency ecosystem and can identify and adapt to emerging narratives. Your enthusiasm, positive attitude, and sincerity will help you gain the trust of colleagues and the media community.
Key Responsibilities
- Own all official communication between Ampleforth and the public, including journalists, writers, influencers, etc. and be point on all communications channels (website, blog, email, telegram, social, etc.)
- Manage and liaise with our PR Firm(s) to tell the Ampleforth story in the media, position the company as a leader and establish its executives as information sources.
- Phenomenal communication internally and with external parties, e.g. journalists, writers, influencers
- Develop the core message, and evolve it as necessary to reflect the company, and ensure the public is up-to-date on Ampleforth’s progress
- Leverage PR tech software to measure effectiveness of communications programs, and constantly monitor for breaking news, trends, updates from existing competitors and identify new competitors entering the market
- Organize initiatives and plan events, possibly in cooperation with other projects in the space
- Develop constant and trustworthy relations with media and handle requests for interviews, statements, etc. Generate external interest in what we are doing, and ensure Ampleforth stays top-of-mind to those covering cryptocurrency, economics, and financial markets
- Foster relationships with advocates and key influencers in Blockchain and Economics
- Partner with designers to generate creative for paid, owned and earned marketing channels
- Crisis management
Requirements:
- 3-5 years proven experience as communications professional
- Managed or worked closely with an external PR firm
- Has successfully designed and launched communications programs
- Experience in writing, copywriting and editing
- Solid understanding of project management principles
- Is data-driven but can make swift thoughtful decisions with a limited amount of information
- Excellent communication (oral and written) and presentation skills
- Outstanding organizational and planning abilities
- Proficient command of English, Mandarin is a plus
- BSc/BA in public relations, communications or relevant field
