We are looking for a skilled Chief Marketing Officer to help establish the platform's unique value proposition, differentiate us from competitors, and effectively communicate these to the target audience to drive adoption and growth.


·        Development and oversight of a cohesive marketing plan to increase member acquisition and growth across brand and content channels

·        Leading the integrated development of cross-channel campaigns spanning a variety of teams, platforms, and partners within the sales and marketing ecosystem.

·        Set key marketing KPIs in accordance with key business needs and goals

·        Reporting on key campaign metrics, insights, and information sharing across this company and sub-divisions of the business as necessary

·        Support customer profiling and determine propensity modelling in support of both acquisition and retention segments

·        Create and maintain various partnership relationships with performance marketing and business-to-business marketing groups

·        Work with key business stakeholders to determine accurate resource allocation and oversight of the internal teams (demand gen, communications, and marketing)

·        Work along side of the Chief Experience Officer to ensure the prioritizing of user experience and customer-centric strategies are met

·        Management and oversight of marketing spend, in alignment with business partners as well as delivery of efficient agency and advertising investments

·        Participate in monthly/quarterly/annual goal setting


·        Minimum 15 years of marketing management experience with proven experience operating in a similar role for a world class organization

·        A Bachelor's Degree. MBA preferred or equivalent work experience

·        A mix of experience in early-stage start-ups and more established companies

·        Experience in marketing leadership positions within the fintech and financial service space

·        Experience in crypto is a huge advantage

·        Excellent track record of building and executing User Acquisition strategies

·        Demonstrated accountability for clear articulation and execution of marketing strategy, including board-level vision and strategy

·        An entrepreneurial spirit that is flexible, experimental, and resourceful


·        An expert go-to-market &brand leader - you have experience developing and executing go-to-market plans to drive meaningful customer acquisition in a growth-phase fintech or other technology company

·        An action-oriented leader -you're skilled at prioritizing the most important initiatives and take a big picture view of how to drive more customers to use our company; you are able to make decisions with little oversight; you take responsibility and initiative for shaping strategy and execution; other people look to you for solutions amid uncertainty

·        A passionate storyteller -you're fluent at communicating with diverse audiences across the country in a succinct, compelling, and compelling way and know how to translate the companies value proposition across multiple properties

·        Data-driven - you're able to effectively balance qualitative and quantitative data in the course of your daily work in everything from customizing messaging, to determining which campaigns to run; you run pilots and tests to see what works best, iterate and continuously improve your marketing strategy based on data

·        High-level drive to create meaningful results and impact overall value