We are looking for a skilled Chief Marketing Officer to help establish the platform's unique value proposition, differentiate us from competitors, and effectively communicate these to the target audience to drive adoption and growth.
· Development and oversight of a cohesive marketing plan to increase member acquisition and growth across brand and content channels
· Leading the integrated development of cross-channel campaigns spanning a variety of teams, platforms, and partners within the sales and marketing ecosystem.
· Set key marketing KPIs in accordance with key business needs and goals
· Reporting on key campaign metrics, insights, and information sharing across this company and sub-divisions of the business as necessary
· Support customer profiling and determine propensity modelling in support of both acquisition and retention segments
· Create and maintain various partnership relationships with performance marketing and business-to-business marketing groups
· Work with key business stakeholders to determine accurate resource allocation and oversight of the internal teams (demand gen, communications, and marketing)
· Work along side of the Chief Experience Officer to ensure the prioritizing of user experience and customer-centric strategies are met
· Management and oversight of marketing spend, in alignment with business partners as well as delivery of efficient agency and advertising investments
· Participate in monthly/quarterly/annual goal setting
· Minimum 15 years of marketing management experience with proven experience operating in a similar role for a world class organization
· A Bachelor's Degree. MBA preferred or equivalent work experience
· A mix of experience in early-stage start-ups and more established companies
· Experience in marketing leadership positions within the fintech and financial service space
· Experience in crypto is a huge advantage
· Excellent track record of building and executing User Acquisition strategies
· Demonstrated accountability for clear articulation and execution of marketing strategy, including board-level vision and strategy
· An entrepreneurial spirit that is flexible, experimental, and resourceful
· An expert go-to-market &brand leader - you have experience developing and executing go-to-market plans to drive meaningful customer acquisition in a growth-phase fintech or other technology company
· An action-oriented leader -you're skilled at prioritizing the most important initiatives and take a big picture view of how to drive more customers to use our company; you are able to make decisions with little oversight; you take responsibility and initiative for shaping strategy and execution; other people look to you for solutions amid uncertainty
· A passionate storyteller -you're fluent at communicating with diverse audiences across the country in a succinct, compelling, and compelling way and know how to translate the companies value proposition across multiple properties
· Data-driven - you're able to effectively balance qualitative and quantitative data in the course of your daily work in everything from customizing messaging, to determining which campaigns to run; you run pilots and tests to see what works best, iterate and continuously improve your marketing strategy based on data
· High-level drive to create meaningful results and impact overall value
